skills summary

I have demonstrated expertise in each phase of site development:

analysis

• Conduct stakeholder interviews and background research to determine project goals and objectives, user needs, technology requirements, etc.
• Define project scope, requirements, measurable goals and other phases of project planning
• Interpret business requirements and make recommendations based on usability, accessibility and industry best practices

design

• Create and utilize detailed information architectures, taxonomies, card sorts, interaction design flows, content inventories and other tools for information "blueprinting"
• Design harmonious, usable interfaces consistent with both client requirements and web standards

development

• Create hand-coded, standards-compliant XHTML and CSS
• Incorporate other development techniques (e.g., ASP, Javascript) when appropriate
• Write and edit copy optimized for online presentation and readability

testing & measurement

• Plan and conduct usability tests, analyze results and make process improvement recommendations
• Regularly analyze content, metatags, reciprocal linking and other key site elements for search engine optimization (SEO)
• Solicit and incorporate client recommendations to enhance the user experience
• Analyze and interpret site metrics and make recommendations to improve overall return on investment (ROI)